π§ Online Advertising
π§ Patented: History of Inventions • 28m
What was the first ever internet ad? When was the last time someone actually clicked on one? What happened to all the proper ads with catchy jingles?
Today Dallas investigates one of the most infuriating aspects of modern life, online advertising. We discover how they started and the mind-boggling ways they work.
Is it possible that online advertising is a bubble that will one day burst? A world without online ads might sound appealing until you consider all the free services they underwrite, from emails, to search engines, to this very podcast (please donβt skip the ads guys!).
Our guest today is Tim Hwang author of the book Subprime Attention Crisis.
Produced by Freddy Chick, edited by Aidan Lonergan. The Executive Producer is Charlotte Long.
Up Next in π§ Patented: History of Inventions
-
π§ Paranormal Technology
Welcome to Patented-Gone-Paranormal! Thomas Edison tried to make a telephone that called the spirit world. One of the pioneers of radio believed he could talk with his dead son through the 'Ether'.
Technology might seem the antithesis of the spirit world. But just at that point in our history wh...
-
π§ Nuclear Fusion Power
For almost a century weβve been trying to build a star on earth. Not easy with temperatures reaching 150,000,000β.
Today on Patented itβs the story of our efforts to make a nuclear fusion reactor with Arthur Turrell author of The Star Builders: Nuclear Fusion and the Race to Power the Planet.
F...
-
π§ Linoleum
Linoleum, or βlinoβ, once ruled the world (of flooring). It appeared everywhere from the Titanic to your granβs kitchen. But where did it come from?
We hear the story of the Victorian inventor, Frederick Walton, who came up with lino whilst trying to find an alternative to rubber.
And we discov...