Adolf Hitler understood that persuasion was everything and was the prime mover in the propaganda regime of the Third Reich. For Hitler, everything was a propaganda medium – from typography to architecture, from film to the design of uniforms. Hitler’s mastery of his own image has resonance in today’s ‘post-truth’ era of fake news. History Hit’s Rob Weinberg talks to Nicholas O'Shaughnessy, Professor of communication at Queen Mary University of London about his books, Selling Hitler: Propaganda and the Nazi Brand and Marketing the Third Reich: Persuasion, Packaging and Propaganda.