150 years ago a patent was lodged for the first ever pair of jeans (what we’d think of as jeans today at least). There were two names on it. One was the inventor Jacob Davis. The other was the company he was going into business with: Levi Strauss & Co.
How did Levi’s jeans come to be? Why are there a pair of horses on the label? What’s with the tiny rivets on all the pockets? And why are they called ‘501s’?
Find out on today’s episode of Patented with our guest Tracey Panek, historian for Levi Strauss & Co.
Produced by Freddy Chick, Editing and Sound Design by Thomas Ntinas, Senior Producer is Charlotte Long